The Chinese e-commerce market have seen a sharp rise in both B2C and C2C channels in the recent years. Rapid development in online shopping platforms, social media, online payment and mobile devices is not only driving the market to a boom, but also revolutionizing consumer experience and business marketing methods. Here are the four major new trends to be observed in the industry.

NO. 1: Mobile Devices – Shopping On The Go

As mobile devices such as smartphones and tablets penetrate further into the market, Chinese online shoppers are increasingly making their purchases on the move. A survey published jointly by KPMG and Mogujie shows that although desktops and laptops remain the most used devices for online shopping, smartphones and tablets are swiftly taking over.

The large 3G/4G network user base will give mobile shopping even greater potential. The number of Chinese 3G/4G users rose from 223 million to 325 million in merely six months in the first half of 2013. And the Chinese government has a even greater vision for the future: the goal is to see the number of mobile network users increase to 1.2 billion by 2020.

NO. 2: Mobile Payment – A Revolution in Payment Methods

Another prominent trend in Chinese e-commerce market is that online shoppers in China are rapidly taking up mobile payment. The survey shows that as much as 55% of online shoppers in China has used mobile payment for their online purchases, whereas in the U.S. the figure is only 19%. This transition is largely facilitated by the recent developments in domestic third-party payment service market, which is currently dominated by four key players – Alipay, Tenpay, Union Pay and 99bill. Together, these four channels provide 85.5% of payment services in China.

NO. 3: Readjustments in Product Positioning Strategies in Line with Consumer Needs

As the e-commerce industry grows, the motives and concerns for Chinese consumers’ online shopping behavior become all the more clear. The KPMG research shows that the most important factor that influences consumers’ decision to make a purchase online is still the price – as much as 74% of respondents name low price as their major consideration when shopping online. “Online purchasing in China is still mostly promotional and discount driven. This means we are at the infancy stage… imagine the potential of full-price e-commerce.” explained Thibault Villet, CEO & co-founder of Glamour Sales. Other conveniences driving shoppers to go online include less time consumption, specific origin of products, the possibility to compare goods and a larger variety to choose from.

In the mean time, some major drawbacks of online shopping remain striking. 78% of respondents of KPMG survey report concerns over the authenticity of products sold online. Also, most consumers wish to try the product before purchase, an expectation still largely unmet by online businesses. Apart from that, size, discrepancy between online display and actual product and after-sales services also remain as major concerns for online shoppers.

Consumers’ needs are certainly catalyzing continuous readjustments in product positioning strategies on the retailers’ part. The most popular products sold online should also serve as an important indicator of  the e-commerce market. The survey indicates that cosmetics, shoes and apparels for female are the top categories shopped online nowadays. These particular categories of product sought after by online shoppers indicate an enormous potential for luxury brands as Chinese consumers gain more purchase power and become less price-sensitive.

NO. 4: Social Media as a Powerful Marketing Tool

The most immediate change in the e-commerce industry which no online business can overlook is perhaps the burgeoning marketing power of social media.  Research shows as much as 25% of traffic in e-commerce websites is brought in by social media, among which half can be attributed to the voices of popular online opinion leaders. With a range of  successful local social media and a growing user base, Chinese shoppers are increasingly resorting to user reviews online as references when they make a purchase. This channel has even overtaken the traditional WOM (word-of-mouth) communication by 1%, a testimony of its fledging power.

As said before, the e-commerce market has a tendency of slanting towards certain categories of products that can be readily transformed into large luxury market. For this reason, retailers are propelled to give more attention to luxury product marketing on social media. Indeed, the top social media platforms are already playing an important marketing role in the Chinese luxury market.

China’s total online shopping revenue in B2C market reached 181.92 billion yuan (USD 29 billion) in the first quarter of 2014, up by 44.6% compared to the same period in the previous year, with much faster growth than C2C market (up 18.3%) according to data from Chinese research company iResearch.

Tmall and JD.com remains the top leaders in B2C market, followed by VIP.com, Yixun.com, and Amazon China.

Alibaba’s B2C platform Tmall has a section offering online medicine purchase, on which the products are co-operated with other pharmacy e-tailers. 

This January, Alibaba Group invested one billion yuan in Citic 21 Century, who owns 95095.com, a certified third-party medicine trading platform. Tmall has informed some medicine e-tailer on Tmall to work with 95095.com to set up their operation there.

95095.com is in trial operation and you can find it well integrated with Tmall. If logged in, it operates as being on Tmall with direct links to shopping carts and Tmall. The obvious benefit is, with qualified third-party medicine trading license, users on 95095 can buy medicines directly without having to going through authorization and redirects (as they need to on Tmall).

The data generated on 95095 is also very valuable to Alibaba whose CTO Wang Jian has been appointed as chairman and CEO of Citic 21 Century.

Total transactions of China’s online shopping market, a combination of B2C and C2C markets, reached RMB6,28.76 billion (US$101.58 billion), 10.1% of total retail transactions in China, according to iResearch data.

China online shopping total transaction last year was 1.89 trillion yuan, an increase of almost 60%. It’s expected to increase by over 45% to RMB 2.76 trillion this year according to iResearch estimation.

China B2C Market v.s. C2C Market

Transactions generated from Chinese B2C platforms reached 40.4% of China’s total online shopping transactions and is expected to continue to grow while C2C market gets smaller.

Also read: 16 Charts to Demystify China’s B2C Market

Transactions generated from Chinese B2C online retailers reached RMB284.5 billion, 40.4% of China’s total online shopping transactions in Q2 2014; and it is expected to continue to grow and surpass C2C online retail market in 2015.

Also Read: China Online Shopping Total Transactions Reached $101B in Q2 2014, Exceeding 10% of Total Retail, or B2C stats in Q1 2014

Vipshop, China’s leading online discount retailer for brands, total net revenues increased by YoY 136.1% to US$829.4 million, primarily attributable to a 167.9% increase in the number of active customers to 9.3 million from 3.5 million and a 138.4% increase in total orders to 26.3 million from 11.0 million in the prior year period, according to its announced unaudited second quarter financial results.

Other Highlights of vipshop in Q2 2014

• Gross margin increased to 24.8% from 23.5% in the prior year period.
• Income from operations increased by 251.3% to US$23.7 million from US$6.7 million in the prior year period. Operating income margin increased to 2.9% from 1.9% in the prior year period
• Non-GAAP income from operations increased by 349.4% year-over-year to US$42.9 million from US$9.5 million in the prior year period. Non-GAAP operating income margin increased to 5.2% from 2.7% in the prior year period.
• Net income attributable to Vipshop’s shareholders increased by 192.1% to US$26.4 million from US$9.0 million in the prior year period. Net income margin increased to 3.2% from 2.6% in the prior year period.
• Non-GAAP net income attributable to Vipshop’s shareholders increased by 263.6% to US$43.0 million from US$11.8 million in the prior year period. Non-GAAP net income margin increased to 5.2% from 3.4% in the prior year period.

Mr. Eric Shen, Chairman and CEO of Vipshop, stated,

We are very pleased with our robust second quarter financial and operational results. Operationally, our total active customers amassed to 9.3 million, of which 4.1 million were new active customers during the quarter. In addition, this quarter also witnessed continued integration with Lefeng, which contributed nearly 2.0 million total orders, and more than 1.3 million total active customers. With mobile becoming a more important revenue stream, we recently launched our first U.S. R&D center. Based in San Jose, this facility will leverage the deep pool of mobile and data mining talent in Silicon Valley to improve our business in the areas of Big Data, data mining, and machine-to-machine learning, further tailoring and optimizing the shopping experience on our platform.

For the third quarter of 2014, Vipshop expects its total net revenues to be between US$850 million and US$860 million, representing a year-over-year growth rate of approximately 122% to 124%.

Vipshop ranked the third in second quarter mobile shopping market by revenue, after Tmall and Jingdong.

Vipshop recently ranked the 421th in Fortune China 500 list in 2014, the fourth among China internet companies after Jingdong, Tencent, and Baidu.

Source: Vipshop

JD.com had approximately 38,000 merchants on its online marketplace as of June 30, 2014 and a total of 62,061 full-time employees as of July 31, 2014. JD.com’s share of China’s online direct sales market reached 54.3% in the second quarter of 2014, according to iResearch.

Jingdong Second Quarter 2014 Highlights

• GMV for the second quarter of 2014 was RMB63.0 billion (US$10.2 billion), an increase of 107% compared with the second quarter of 2013.
• Net revenues for the second quarter of 2014 were RMB28.6 billion (US$4.6 billion), an increase of 64% from the second quarter of 2013.
• Active customer accounts increased from 19.6 million in the second quarter of 2013 to 38.1 million in the second quarter of 2014, an increase of 94%.
• Fulfilled orders in the second quarter of 2014 were 163.7 million, an increase of 126% from 72.6 million for the same period in 2013. Fulfilled orders placed through mobile accounted for approximately 24% of total orders fulfilled in the second quarter of 2014.

Recent Business Highlights

• JD mobile launched its mobile virtual network operator (MVNO) business on May 15, 2014. Subscribers to JD mobile will enjoy benefits from JD.com, including discount shopping, financial services and other privileges.
• JD.com launched level-one access on Tencent’s Wechat platform for selected Wechat users in Beijing and  Shanghai on May 27, 2014, and subsequently rolled it out to all Weixin users in June 2014. JD.com also launched a level-one access point onTencent’s Mobile QQ on August 8, 2014. With over 520 million active monthly users as of June 30, 2014, Mobile QQ brings JD.com to an even greater range of consumers throughout China, including younger audiences and residents of lower-tier cities.
• JD.com’s “Asia No.1″ warehouse in Shanghai commenced trial operation in June, 2014. The state-of-the-art fulfillment center, which incorporates a high degree of automation, will improve fulfillment efficiency and increase our storage capacity.
• JD.com launched its Smart Hardware Cloud Platform in June 2014. As of June 30, 2014, the platform provides services to more than 100 smart hardware start-ups and traditional home appliance manufacturers, helping connect JD.com customers even more quickly with the latest smart products.
• JD.com pioneered and debuted China’s first reimbursable electronic invoice on June 27, 2014. In partnership with the tax authority, the successful roll-out of the reimbursable electronic invoice is a significant milestone in the promotion of a nation-wide drive to use electronic invoices, which will facilitate tax compliance and the realization of fair play for all e-commerce merchants and operators.
• Paipai, a subsidiary of JD.com, re-launched its site on July 17, 2014, with the goal of bringing JD.com’s superior shopping experience to China’s C2C space. The enhanced platform is dedicated to providing consumers with an increased selection of long-tail products. It also reduces marketing costs for sellers and prioritizes search relevance over advertising to attract more sellers, which provides customers a wider range of shopping options.
• JD.com launched its proprietary online marketing technology platform on May 22, 2014 to offer services to our suppliers and sellers on JD.com and third-party websites.
• JD.com extended its leadership in self-operated logistics capabilities among e-commerce companies in China. As of June 30, 2014, JD.com operated 97 warehouses with an aggregate gross floor area of approximately 1.8 million square meters, 1,808 delivery stations and 715 pickup stations. Our self-operated delivery network covered 1,780 counties and districts as of June 30, 2014, growing from 1,404 counties and districts as of March 31, 2014. The Company’s 211 program and next-day delivery program covered 111 and 622 counties and districts, respectively as of June 30, 2014, rising from 103 and 503 counties and districts, respectively as of March 31, 2014. The majority of our new delivery capabilities were added in lower-tier cities inChina in the second quarter of 2014.
• JD.com had approximately 38,000 merchants on its online marketplace as of June 30, 2014 and a total of   62,061 full-time employees as of July 31, 2014.
• According to iResearch, JD.com’s share of China’s online direct sales market reached 54.3% in the second quarter of 2014.

Net revenues for the third quarter of 2014 are expected to be between RMB28.0 billion and RMB29.0 billion, representing growth of between 55% and 61% compared with the third quarter of 2013. This forecast reflects JD.com’s current and preliminary expectation, which is subject to change.

Source: JD.com

Dangdang’s total net revenues in the second quarter of 2014 were RMB1,960.8 million ($316.1 million), a 31.3% increase YoY. Dangdang had approximately 8.5 million active customers including approximately 2.9 million new customers, in the second quarter of 2014, representing increases of 12% and
23%, respectively, from the corresponding period in 2013.

Total orders for the second quarter of 2014 were approximately 16.5 million, a 10% increase from the corresponding period in 2013.

Like Jingdong, Dangdang also had a good growth in the second quarter. When B2C leaders like Tmall and Jingdong were battling in tier-1 and tier-2 cities, Dangdang focused on lower tier cities and saw great results.

In addition, they made strong progress in mobile shopping this quarter. Mobile orders were 17% of total orders for Q2 2014 and this rose to 22% in June. They expect mobile orders to increase throughout the year.

Dangdang Second Quarter 2014 Highlights

• Gross Merchandise Value (“GMV”) from the marketplace in the second quarter of 2014 was RMB1,431.4 million ($230.7 million), an 81.6% increase from the corresponding period in 2013. Total net revenues for the second quarter of 2014 were RMB1,960.8 million ($316.1 million), a 31.3% increase from the corresponding period in 2013. The combination of product revenue from principal business and GMV from the marketplace reached RMB3,311.7 million ($533.8 million) and grew 49.3% year over year.
• Operating income for the second quarter of 2014 was RMB14.6 million ($2.4 million) representing 0.7% of total net revenues, as compared with an operating loss of RMB78.9 million in the second quarter of 2013, representing negative 5.3% of total net revenues. Non-GAAP operating income for the second quarter of 2014 was RMB17.5 million ($2.8 million) representing 0.9% of total net revenues, as compared with a non-GAAP operating loss of RMB76.3 million in the second quarter of 2013, representing negative 5.1% of total net revenues.
• Net Income for the second quarter of 2014 was RMB28.8 million ($4.6 million), representing 1.5% of total net revenues, as compared with a net loss of RMB63.9 million in the second quarter of 2013 representing negative 4.3% of total net revenues. Non-GAAP net income for the second quarter of 2014 was RMB31.7 million ($5.1 million), representing 1.6% of total net revenues, as compared with a non-GAAP net loss of RMB61.3 million in the second quarter of 2013 representing negative 4.1% of total net revenues.

Outlook for Third Quarter 2014

Dangdang expects total net revenues in the third quarter of 2014 to be approximately RMB1,983.6 million, an increase of 30.0% YoY. The Company also expects GMV from its marketplace to grow at a rate of 80.0% YoY to approximately RMB1,745.4 million in the third quarter of 2014.

Source: Dangdang

China retail market of cosmetics product was RMB333.86 billion (USD54.32 billion) in 2013 and it is estimated to reach over RMB700 billion (USD113.9 billion) in 2017 according to iResearch.

Chinese cosmetics retail value was RMB333.86 billion (USD54.32 billion) in 2013 and it is estimated to reach over RMB700 billion (USD113.9 billion) in 2017 with annual growth rate of 20.8%. iResearch believes that the reasons for stable growth are well-developing online shopping market and established flagship stores for cosmetics brands online, which have strengthened consumers’ trust to online shopping in cosmetics products.

Total value of cosmetics online was RMB8.35 billion (USD1.35 billion) in April 2014, with C2C platforms accounting for 63.0% (USD856.1 million), and B2C platform accounting for 37.0% (USD502.9 million).

On B2C platform, Tmall, Jumei and JD.com are top three ones in online cosmetics market with value USD218.1 million, 91.2 million, 42.3 million respectively, which accounted for 83.3% of the total value in April 2014 in China.

Counting the volume or value of China online cosmetics sales, skin care is the major category in online cosmetics market, accounting for almost two-thirds, followed by make-up products with more than 20%.

Mask and face cream with per customer transaction USD13.6 and 21.7 respectively, are the best sellers among skin care cosmetics on B2C platform in April 2014. iResearch analyzed that since face is the most important part of the body skin, people use facial mask and cream more frequently; and the price of facial mask and cream online has little difference with price on traditional market, so consumers can make use of online market’s advantage.

Cosmetics products with RMB50-100 range was the best seller, accounting for 33.7% of the sales volume  of the cosmetics online in April 2014. Overall online sales value of cosmetics were driven by the middle and high-price cosmetics.

E-commerce sites, search engines and online community were the top three sources of cosmetics websites traffic. For vertical B2C and B2C with label brands, site navigation and web searching have the most powerful impact according to iResearch.

China’s top 20 cosmetics brands by total pageviews are:

1. Carslan
2. L’oreal
3. Pechoin
4. Meifubao
5. Inoherb
6. Maybelline
7. OLAY
8. Kans
9. PROYA
10. UN
11. Wetherm
12. Chcedo
13. EST
14. BE
15. Yunifang
16. Hanhoo
17. Laneige
18. Perfect
19. Nivea
20. Lancome

The top 20 accounted 21.3% of the total pageviews in China cosmetics market.

Costco Wholesale, the American membership-only warehouse club that provides a wide selection of merchandise, launched Tmall flagship store on Tmall Global reaching Chinese consumers directly with competitively priced food and healthcare products ranging from clothing to groceries to laundry detergent to health and beauty aids.

Tmall Global offers retailers the ability to sell to Chinese shoppers via bonded warehouses in Chinese free trade zones, which reduces logistics costs and shortens delivery times.

Tmall, Alibaba Group’s subsidiary having reached GMV of RMB 159 billion in Q2 2014, has become a very attractive B2C online shopping platform for international brands such as Estee Lauder and Burberry. In the past week, Zara and Massimo Dutti apparel brands launched their Tmall flagship stores.

Find out How Much Top Brands on Taobao/Tmall Can Sell

In Q3 2014, total transaction value of China clothing B2C market was RMB91.62 billion ($14.91 billion) with an increase of 54.2% from the same period of prior year according to data from EnfoDesk.

Tmall represented 73.4% market share by transaction value in Q3, remaining top in China clothing B2C market. Jingdong kept working on project of “Shang Jingdong” in Q3 which made it to 5.5% market share. Jingdong surpassed Vipshop, ranking second in Q3 2014. Total transaction value of China online shopping market was RMB691.41 billion (US$112.55 billion) with an increase of 49.8% year on year in Q3, which was much more than transaction value in Q2.

Nowadays, China B2C clothing market’s development is relatively mature. Clothing is an active vertical among online goods. In Q3, various e-commerce enterprises made great efforts competing in this vertical.

Clothing is a category with high net profit and potential retention; and it accounts for major revenue for e-commerce companies in China. Four leading online retail websites in China, Tmall, Jingdong, Dangdang and Vipshop, are now all promoting heavily the clothing and apparel vertical and associating their brand with “fashion”. China clothing B2C market tends to be featured with more elements of fashion and young.

Also read: Stats of Top Selling Brands on Taobao/Tmall in 18 Categories in Sep 2014

In Q3 2014, total transaction value of China 3C home appliance B2C market was RMB107.88 billion ($17.56 billion) with an increase of 67.9% from the same period of the prior year.

In Q3 2014, Suning launched new channels of “Big party” & “Shanpai” on its platform which drove up its sales. Overall, China 3C home appliance B2C market had stable growth in Q3 2014. In category of major home appliance and kitchen appliance, Midea ranked top among all the brands on Tmall/Taobao in September 2014.

Jingdong represented 36% market share in Q3 2014, followed by Tmall and Sunning.

Here are the highlights in China 3C home appliance B2C market:

1. There’s rapid growth in traditional home appliance, such as refrigerator, washing machine, air condition and FPD (Flat Panel Display). The demand for dust purification equipment, personal care equipment and functional kitchen appliance in China is increasing nowadays.
2. China 3C home appliance B2C e-commerce companies have high standards about delivery, home installation and after-sales service. For example, Suning and Gome have complete service system for online selling. Tmall purchased RRS.com (a website of Haier Group) which strengthened home appliance delivery service. Jingdong not only has self-logistics system but also provides extra service like “refund goods within 30 days without a reason”.
3. Penetration of online shopping for major home appliance is still low and there is great potential in tier-3 & tier-4 and lower cities in China. Besides, the competition among China home appliance e-commerce companies will be more fierce.

Also read: INFOGRAPHIC: China’s Top 30 B2C Websites

In Q3 2014, total transaction value of China mother care market exceeded RMB23.48 billion ($3.82 billion) with an increase of 129% from the same period in 2013.

Tmall represented 55.5% market share by transaction value, ranking top in China mother care market in Q3 2014, followed by Jingdong and Dangdang. Japanese brand Merris was the best seller in Tmall‘s baby care category with a total sales value of RMB32.97 million ($5.37 million) in September 2014.

China’s professional mother care products sprang up from recent two years and its great power generated from post-80s consumers in China, who have high salary and mature online shopping habit. As post-80s and post-90s consumers are reaching marriage and childbearing age, their demand for mother care products will increase which further drive China mother care market’s rapid growth.

At present, China mother care B2C e-commerce market is still at early stage where consumers are cultivating their shopping habits. Different B2C e-commerce companies are exploring business models, such as products with special offers, O2O model and mothers’ online community. On desktop, online community’s UVs exceeded 360 million with an increase of 15.5% YoY in August 2014. Online Community will be more powerful in China social media for Chinese moms.

Also read: INFOGRAPHIC: China’s Top 30 B2C Websites

In China mobile phone B2C market, Jingdong, Tmall, Suning, Yihaodian and Dangdang accounted for over 90% of market share by sales volume in Q3 2014. Sales volume of Jingdong and Tmall combined accounted for over 80% market share; and Jingdong accounted for 53%.

By sales value, Jingdong, Tmall and Suning together accounted for over 80% in China mobile phone B2C market in Q3 2014. Jingdong ranked top in China mobile phone B2C market by sales volume and by sales value in Q3 2014.

From different price ranges of China mobile phones, 30.4% market share by sales value of Jingdong were from mobile phones priced between 1,000 and 2,000 yuan; 22.2% were from ones between 2,000 and 3,000 yuan.

There were over 250 mobile phone brands in China mobile phone B2C market in Q3 2014 and total transaction value was RMB10.2 billion ($1.66 billion). Huawei, Apple, Samsung and Xiaomi accounted for over 60% of market share by sales value and Huawei ranked top, followed by Apple, Samsung and Xiaomi according to iResearch. The competition in China mobile phone B2C market is fierce.

Only Huawei, Samsung and Xiaomi each had over 10% market share by sales volume in Q3 2014. Among China mobile phone brands with sales value over RMB100 million ($16.35 million), Apple, LG, Sony, OnePlus, HTC, Nubia, Meizu and Samsung were ones with high average price. As Coolpad mobile phone’s price were lower than average price in China mobile phone B2C market in Q3 2014, it’s the fifth largest mobile brand by sales value though its sale volume was fourth.

Also read: PwC: 77% Chinese Buying Products on Mobile Phones

As of September 2014, there were 1,350 active China e-commerce enterprise accounts on Weibo. And the top categories are clothing & accessory, fashion life and food & beverage.

In September 2014, blog posts and comments of China e-commerce enterprise accounts on Weibo decreased a lot and they were not so active as before.

In September, Jingdong and Dangdang promoted marketing campaign for clothing products with high CTR and sharing rate. Okhqb.com made promotion on iPhone 6 and then made a great success on Weibo.

Tmall ranked top among B2C E-commerce websites on Weibo by mentioning rate in September 2014, followed by JD and Vjia.

As of September 2014, there were 24,8 million Weibo fans on China B2C e-commerce websites which had established a giant consumer group for these e-commerce websites. Female fans on Weibo were the major potential consumers, accounting for 51.27% in September 2014.

Weibo fans in Guangdong province accounted for 20% of all China’s B2C e-commerce websites, followed by Beijing and Zhejiang in September 2014.

As September is month for beginning of autumn in China when it’s getting cold, clothing and accessories was top category with highest mentioned rate on Weibo. The Oct 1 National Day drove traffic of food & beverage.

Exposure and CTR on shortened URLs of clothing & accessories ranked top among top product categories of B2C e-commerce websites on Weibo in September 2014. Clothing & accessories online market is now the most competitive field among B2C e-commerce websites on Weibo in China.

Here is a list for performance of China top 10 B2C e-commerce enterprise accounts on Weibo in September 2014.

Also read: Insights of China Video Sharing on Weibo

In Q3 2014, total transaction value of China online shopping market was RMB691.41 billion (US$112.69 billion) with an increase of 49.8% year on year. Total retail value exceeded RMB6.5 trillion (US$1.05 trillion) and China online shopping accounted for 10.6% of total consumer retail market according to data from National Bureau of Statistics of China.

China e-commerce companies are now not only optimizing logistics and after-sale services, but also actively making efforts in tier-3 & tier-4 cities even in rural China. Besides, international strategy and mobile shopping become new strength in online shopping market in China.

The online transactions generated by counties and villages in north China, central China and south China, have shown stronger growth momentum, accounting for 30% of the overall online transactions made by counties and villages in 2013 in China.

Total transaction value of China B2C market was RMB305.38 billion (US$49.77 billion), representing 44.2% in online shopping market in Q3 2014. China B2C market value in Q3 2014 increased by 38.8% from the same period of prior year and increased by 70.4% year on year, much more rapid than growth rate of C2C market.

Total transaction value of China mother care market exceeded RMB23.48 billion and China 3C home appliance B2C market was RMB107.88 billion; China clothing B2C market was RMB91.62 billion ($14.91 billion) with an increase of 54.2% from the same period of prior year according to data from EnfoDesk. All these added powerful strength for rapid growth of China online shopping market in Q3 2014.

China C2C market is featured with various categories and large number of products which can meet online shoppers’ personalized needs. E-commerce also pay attention to C2C market. Paipai.com, part of Jingdong, is launching micro-shop platform for both business and individual sellers targeting C2C mobile shopping market. China B2C and C2C markets will both develop steadily.

In China B2C market, Tmall represented 57.6% market share by transaction value in Q3 2014, ranking top, followed by Jingdong(19.3%) and Suning(4%). In terms of online shopping websites with self-operated products, Jingdong accounted for 51.9% market share, followed by Suning and Vipshop in Q3 2014. Find out more on B2C performance in Q3 2014 here.

With Alibaba and Jingdong’s IPO, their standings have been confirmed in China online shopping market. Other e-commerce companies are positively making great efforts.

Related to Q3 2014 Performance in online shopping: Jingdong, Alibaba, Dangdang, Vipshop, GOME.

Also read: Chinese Consumers STRONG Intention for Online Purchase with Higher Buying Rates Than Browsing

According to Weibo’s daily influence index, Tmall, OKHQB, and Dangdang performed best on Weibo among 1,613 active Weibo accounts in B2C e-commerce category in 2014.

Also read: Travel Industry Performance on Weibo 2014

As of November 2014, total fans of China B2C e-commerce websites Weibo accounts exceeded 30 million, which provided a large number of consumers for  China online shopping market. According to Weibo’s latest research, here is the profile of Weibo fans of China B2C e-commerce websites accounts in 2014.

By geographic, most fans were from southeastern coastal areas in 2014. 82% Sina Weibo users shopped online in Q3 2014.

Also read: Reasons Why China Internet Users Buy on Weibo

In 2014, total transaction value of China online shopping market exceeded RMB2.8 trillion (US$453.61 billion) with an increase of 48.7% according to latest data of iResearch. China’s National Bureau of Statistics’ official data shows online shopping value accounted for 10.7% of total retail value in China.

iResearch estimated that in 2018, total transaction value would be RMB7.3 trillion (US$1.18 trillion) in China online shopping market.

Related: Apparel: Most Popular Category Among China Online Shoppers

Also read: Alibaba Has over 86% Share of China Mobile Shopping Market in 2014

In Q1 2015, China online shopping transaction value exceeded RMB757.41 billion (USD$123.51 million) with an increase of 45.2% from the same period of last year. According to the data of National Bureau of Statistics in Q1 2015, online shopping transaction value accounted for 10.7% of total retail consumer goods.

Influenced by the Chinese New Year period, online shopping market had slowed its growth while it was still being developed.

Also read: Global E-commerce Sites That Provide Direct Shipping to China