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China’s online shopping grew by 29.6% to US$953 billion in 2017

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China’s online shopping GMV totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier, showing a pick-up in growth, according to the latest report from iResearch.

China’s B2C online shopping amounted to 3.6 trillion yuan in 2017 with a share of 60% in the overall online shopping market, increased by 4.8 percentage points compared to 2015. The growth rate of B2C online shopping in 2017 was 40.9%, much higher than that of C2C online shopping, which was 15.7%. Thereinto, online retail sales in China’s rural areas approached 1244.88 billion yuan, soaring 39.1% from a year earlier. By the end of 2017, the number of rural online shops reached 9.856 million, up 20.7% over 2016, creating over 28 million jobs.

Related: find out insights on mobile shopping and e-commerce mobile apps in China here.

In future, the share of B2C online shopping market will sustain its continuous growth. As the online shopping market is tapping into its ripe stage, quality of products and service level have become vital factors to influence online shopper’s decision making; moreover, that will become the main driving force of B2C and overall online shopping market’s rapid growth. Featured with large volume, complete category, C2C online shopping meets the needs of the long tail market, seeing its high growth in future.

China’s mobile shopping in 2017 accounts for 81.3% of overall online shopping market, increased by 4.6% compared to 2016. Meanwhile, its sales amounted to 4.9 trillion yuan, an increase of 37.4% year-on-year, rising at a slow pace but still remaining high level.

The GMV of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017.

With the growing penetration rate of mobile devices, mobile shopping has become the most popular way of online shopping. The widespread of smartphones, Wi-Fi and fragmented time making online shoppers transferred to the mobile devices.

With the integration of online and offline shopping market, shopping situations become more diversified and fragmented, therefore, mobile devices can empower data to user’s offline shopping, such all-inclusive data can guide enterprises to improve operational efficiency and achieve accurate marketing. As mobile devices have become the core link between online and offline shopping situations, mobile shopping can further develop.

China online retail sales exceeded US$403 bn Jan-Apr 2018, up 32.4% YoY.

Find out Top selling brands on Taobao / Tmall in 2017.


[REPORT] China e-commerce market snapshot 2018

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The total GMV of China's online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market in China, an increase of 4.8 percentage points compared to 2015. Also find out insights on mobile shopping and e-commerce mobile apps in China.

By 2020, Chi...

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China online retail B2C market overview Q1 2018

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The GMV of China's online retail B2C market totaled 952.85 billion yuan (US$148.18 billion) in Q1 2018, up by 32.2% from Q1 2017.

In Q1 2018, Tmall GMV up by 41.2% over Q1 2017, taking the largest market share of 59.6% in China's retail e-commerce sales. JD.com was next with a share of 25.3% and GMV growth of 25% year-on-year. Suning.com ranked third with a share of 5%. Vipshop and GOME took the fourth and fifth places with a share of 4.1% of 1.3% respectively.

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Maternal & child e-commerce GMV in China grew by 54.3% in Q1 2018

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Within the online retail B2C market, maternal and child sector saw a high growth of 54.3% in GMV to 63.48 billion yuan in Q1 2018.

Tmall led this market with a lion’s share of 49.2%, followed by JD.com (19.2%) and Redbaby (8.0%).

Get an overview of China B2C online retail market for Q1 2018 here.

China online shopping market overview for Q2 2016

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China's online shopping market transactions totaled RMB 1,117.8 billion (USD 167.51 billion) in the second quarter of 2016 with a growth rate of 27.6% YoY or 14.9% QoQ according to iResearch.

Online shopping represented 14.3% of China's total consumer retail sales in Q2 2016. And, B2C accounted for 54.5% of total online shopping transactions, led by Tmall (54.5%) and JD (26.3%).

From January to June, the total retail sales of consumer goods reached 15,613.8 billion yuan, up...

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China online shopping platforms market share Q3 2016

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Total transaction value of China online shopping market reached 1.15 trillion yuan (US$166.85 billion) in Q3 2016, up 23.6% YoY or 2.6% QoQ, according to data from iResearch.

B2C (600 billion yuan) accounted for 55.1% of China online shopping market in Q3 2016, led by Tmall (56.2%), Jingdong (25.1%), Suning (4.4%), and VIPshop (3.2%).

The total transactions of China mobile shopping market reached 820.15 billion yuan (US$), an increase of 56.1% YoY. Mobile accounted for 71.6...

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China online shopping market forecast 2017-2019

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The total transactions of China's online shopping market totaled 4.7 trillion yuan (US$680 bn) in 2016 with an increase of 23.9%; and, it's estimated to reach 7.3 trillion yuan (US$1.06 trillion)  in 2019. Tmall dominates China's B2C online shopping market with over 56% market share.

B2C online shopping market will grow to over 60% in 2019 from 55.3% in 2016 while C2C continues to shrink.

Mobile shopping begins to dominate China's online shopping market and will grow to 5.6 t...

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China online retail market overview Q1 2017

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China's online retail market totaled US$198.12 billion in the first quarter of 2017 with an increase of 27.6% YoY according to data from Analysis; B2C segment accounts for over 53%, led by Tmall (55.8%). Mobile continued its strong growth of 38.8% in China's online shopping market, dominated by Tmall and Taobao (80.5%).

The total retail sales of consumer goods in China reached 8,582.3 billion yuan (US$1,245.89 bn) in Q1 2017 according to National Bureau of Statistics. Online retail mark...

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China Online B2C Retail Overview Q2 2017

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The online retail market in China reached 1.59 trillion yuan (US$244.6 billion) in the second quarter of 2017 (up 31.2% over Q2 2016), with B2C sales accounting for 860.5 billion yuan (US$132.4 billion), an increase of 32% over the second quarter of 2016.

The second quarter is the traditional peak of the online sales season in China, with JD.com’s 6.18 (June 18th, a major promotional activity for online sales) having caught on and developed into a summertime companion to 11.11 (the winter sales peak, comparable to the US’s Cyber Monday).

This year, retailers unveiled major promotional initiatives including advertising, discounts, and interactive and live activities. At the end of Q2, data showed that Tmall had captured 51.3% of the online B2C retail market, with JD.com as its primary competitor with 32.9%.

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Tmall was able to leverage big data to better meet consumer demand and envisage different demand scenarios, improve its shopping guides, and broaden its distribution channels. JD.com reached a total turnover of 119.9 billion yuan (US$184.5 billion) during its 6.18 promotion, breaking its prior record; it also introduced a series of offline promotional activities called “6.18 Offline”.

Vipshop harnessed a drive for quality among consumers as a new growth engine, with the slogan “Global selection, genuine articles”, while splitting off its finance business and restructuring its logistics business.

A new round of competition in online retail is in the offing, even as major players continue to experiment with foreign brand offerings, improving logistics, and expanding into cross-border e-commerce.

China B2C Online Apparel Market Overview Q2 2017

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China’s B2C apparel market reached 307.74 billion yuan (US$46.37 bn) in Q2 2017 with an increase of 47.3%.

Tmall has 80.7% market share in China’s B2C online clothing market in Q2 2017, followed by JD (8.7%) and Vipshop.

The online retail market in China reached 1.59 trillion yuan (US$244.6 billion) in the second quarter of 2017 (up 31.2% over Q2 2016), with B2C sales accounting for 860.5 billion yuan (US$132.4 billion), an increase of 32% over the second quarter of 2016. Read more »

Also read: China cross-border e-commerce market 2017

China online retail market overview for Q3 2017; led by Tmall and JD with 86% combined share

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China online retail market totaled 1.8 trillion yuan (US$271 billion) in Q3 2017 with a growth rate of 38.7% YoY according to data from Analysis. The online B2C market reached 985.44 billion yuan (US$148.56 bn) with an increase of 39.1% YoY.

The total transactions on Tmall grew by 47% YoY in Q3 2017 or 7.4% QoQ, accounting for 59% of total transactions. In comparison, JD grew by 41% YoY or 3.9% QoQ with 26.9% market share in Q3 2017, followed by Vipshop, Suning, and GOME.

China...

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China B2C online retail market overview 2017, led by Tmal and JD

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China online retail market totaled 1,974.59 billion yuan (US$311.69 billion) with an increase of 41% YoY in Q4 2017 according to data from Analysis. China’s B2C online retail market reached 1,189.35 billion yuan (US$187.74 billion) with an increase of 43.2%.

Total transactions on Tmall grew by 45% in Q4 2017, accounting for 60.9% of the total B2C market in China. JD grew by 35% to 25.6% market share, followed by Suning and Vipshop.

China’s FMCG spending grew by 4.3% in 2017

China’s online shopping grew by 29.6% to US$953 billion in 2017

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China’s online shopping GMV totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier, showing a pick-up in growth, according to the latest report from iResearch.

China’s B2C online shopping amounted to 3.6 trillion yuan in 2017 with a share of 60% in the overall online shopping market, increased by 4.8 percentage points compared to 2015. The growth rate of B2C online shopping in 2017 was 40.9%, much higher than that of C2C online shopping, which was 15.7%. Thereinto, online retail sales in China’s rural areas approached 1244.88 billion yuan, soaring 39.1% from a year earlier. By the end of 2017, the number of rural online shops reached 9.856 million, up 20.7% over 2016, creating over 28 million jobs.

Related: find out insights on mobile shopping and e-commerce mobile apps in China here.

In future, the share of B2C online shopping market will sustain its continuous growth. As the online shopping market is tapping into its ripe stage, quality of products and service level have become vital factors to influence online shopper’s decision making; moreover, that will become the main driving force of B2C and overall online shopping market’s rapid growth. Featured with large volume, complete category, C2C online shopping meets the needs of the long tail market, seeing its high growth in future.

China’s mobile shopping in 2017 accounts for 81.3% of overall online shopping market, increased by 4.6% compared to 2016. Meanwhile, its sales amounted to 4.9 trillion yuan, an increase of 37.4% year-on-year, rising at a slow pace but still remaining high level.

The GMV of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017.

With the growing penetration rate of mobile devices, mobile shopping has become the most popular way of online shopping. The widespread of smartphones, Wi-Fi and fragmented time making online shoppers transferred to the mobile devices.

With the integration of online and offline shopping market, shopping situations become more diversified and fragmented, therefore, mobile devices can empower data to user’s offline shopping, such all-inclusive data can guide enterprises to improve operational efficiency and achieve accurate marketing. As mobile devices have become the core link between online and offline shopping situations, mobile shopping can further develop.

China online retail sales exceeded US$403 bn Jan-Apr 2018, up 32.4% YoY.

Find out Top selling brands on Taobao / Tmall in 2017.

[REPORT] China e-commerce market snapshot 2018

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0

The total GMV of China's online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market in China, an increase of 4.8 percentage points compared to 2015. Also find out insights on mobile shopping and e-commerce mobile apps in China.

By 2020, Chi...

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China online retail B2C market overview Q1 2018

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The GMV of China's online retail B2C market totaled 952.85 billion yuan (US$148.18 billion) in Q1 2018, up by 32.2% from Q1 2017.

In Q1 2018, Tmall GMV up by 41.2% over Q1 2017, taking the largest market share of 59.6% in China's retail e-commerce sales. JD.com was next with a share of 25.3% and GMV growth of 25% year-on-year. Suning.com ranked third with a share of 5%. Vipshop and GOME took the fourth and fifth places with a share of 4.1% of 1.3% respectively.

Continue to read...

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Maternal & child e-commerce GMV in China grew by 54.3% in Q1 2018

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Within the online retail B2C market, maternal and child sector saw a high growth of 54.3% in GMV to 63.48 billion yuan in Q1 2018.

Tmall led this market with a lion’s share of 49.2%, followed by JD.com (19.2%) and Redbaby (8.0%).

Get an overview of China B2C online retail market for Q1 2018 here.

China online retail exceeded US$593 bn in H1 2018, led by Tmall & JD

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The transactions of the online retail market in China totaled US$593.18 bn in H1 2018, representing 22.7% of total retail sales. Meanwhile, the mobile shopping market in China saw US$397.83 trillion transactions. Tmall, Jingdong, and Pinduoduo led the B2C online retail market.

Total transactions of the online retail market in China was 4,081 billion yuan (US$593.18 bn), an increase of 30.1% year-on-year, accounting for 22.7% of the total retail sales of consumer goods.

There are 568.92 million online shoppers in China in H1 2018. The transactions of mobile shopping grew by 22% to 2,737 billion yuan (US$397.83 bn), which was 2,245 billion yuan in H1 2017.

Online retail sales in the rural area totaled 632.28 billion yuan (US$90.91 bn) in H1 2018, a 44% increase year-on-year compared with 440.2 billion yuan in H1 2017.

The gross merchandise volume of the online retail B2C market expected to be 5283.23 billion yuan (US$767.92 bn) by the end of 2018.

Tmall continues to lead the market with a share of 55%, a 5% increase year-on-year. Jingdong (JD.com) took the second position with a share of 25.2%, increased by 0.8% year-on-year. Pindduoduo and Suning took the next two positions with a share of 5.7% and 4.5%, respectively.

Continue to read articles on cross-border e-commerce, B2B, and mobile e-commerce.

Related CIW Dossier: Retail E-Commerce (updated on 2 Oct 2018)

Alibaba’s Tmall led China’s US$186 billion online retail B2C market in Q3 2018 with almost 60% market share

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China’s online retail B2C market reached US$186.13B in Q3 2018. Tmall led this market with a share of 59.5%, followed by JD.com (25.8%) and Suning (6.4%).

The online retail B2C was a 1,284.37 billion yuan (US$186.13B) market in China in Q3 2018, which increased by 30.3% compared with the prior year period.

Tmall continued to lead this market with a lion’s share of 59.5%. The GMV on Tmall grew by 31.4% year-on-year. JD.com followed behind with a lesser market share of 25.8% (a little decline compared with 26.2% in Q2) and GMV growing at 24.9% year-on-year.

Tmall and JD.com combined represented 85.3% of the online retail B2C market. Notably, Suning kept expanding its market share from 5.5% in Q2 to 6.4% in Q3. Vipshop and Gome took the fourth and fifth position with a market share of 3.2% and 1.2%, respectively.

Check out the top mobile e-commerce apps in China Q3 2018

Tmall and JD had a combined market share of over 85% in China’s B2C e-commerce market in Q4 2018

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In China, the online retail B2C e-commerce grew by 28.4% to a US$226.38bn market in Q4 2018. Tmall took the lead, followed by JD, Suning, Vipshop, and Gome.

China’s online retail B2C e-commerce market reached 1,526.76 billion yuan (US$226.38bn) in Q4 2018, an increase of 28.4% year-on-year.

Revenue from Alibaba’s core commerce grew by 40% year-over-year to 102,843 million yuan (US$14,958 million) as of Q4 2018. Its annual active consumers on the China retail marketplaces reached 636 million.

Related: New e-commerce regulations in China you should be aware in 2019

Tmall took a market share of 61.5%, with a GMV increase of 29.5% year-on-year. JD ranked in the second place with a share of 24.2%, whose GMV grew by 21.1% year-on-year. Suning, Vipshop, and Gome listed third, fourth, and fifth with a share of 6.7%, 3.7%, and 0.7%, respectively.

71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11. You can find out the top statistics of Double 11 2018 here.

In 2018, the online retail sales of goods and services totaled 9,006.5 billion yuan (US$1,328.59 billion), up by 23.9% year-on-year. China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market.

Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, are facing a new e-commerce policy on the first day of 2019. Under this new regulation, they need to make market entity registration and perform the obligation of tax payment.

In order to meet the ever-changing consumer preferences, companies should adjust their products and marketing based on people’s shopping motives, methods, time and results. Read more on Chinese digital consumer trends here.

China’s US$16bn cross-border e-commerce market overview in Q4 2018

Dossier: China E-Commerce

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Table of Contents

Overview


CIW Dossier Retail E-Commerce is compiled to provide statistical information about China’s retail e-commerce market including B2C e-commerce, cross-border e-commerce, Tmall Global, e-commerce mobile apps, and B2B e-commerce markets. If you need an overall insight into China’s e-commerce market, cross-border e-commerce market, or online shopping market, this is what you should read.

Released in: July 2018
Latest update: October 2018
Total pages: 103
Format: PDF
Price: US$120.00
Access Level: All CIW Premium subscribers

Section 1: Retail E-Commerce Market

  • Total Retail Sales of Consumer Goods in China
  • Sales Growth of China’s Main Retail Enterprises
  • Transactions of China Online Retail Market
  • Transactions Growth of E-Commerce Platforms
  • China Online Shopping Users & Penetration
  • Forecast of Annual GMV of China’s Online Shopping Market
  • Transactions of Online Shopping Market in China
  • MAU & Penetration Rate of China’s Comprehensive E-Commerce Market
  • Total Transactions of Online Retail in China’s Rural Areas
  • China’s Online Retail Development by Areas
  • China’s Online Retail Sales of Physical Goods
  • Online Retail Sales of China’s Agricultural Products
  • User Profile of Fan-based E-Commerce
  • ARPU of Tmall & JD.com
  • Online Sales as Percentage in China, US, UK & Australia
  • Top Challenges Faced by Retailers and Brand Owners in China
  • China Mobile Shopping Market in Different Categories
  • Transactions of Mobile Shopping in China
  • The Number of Mobile E-Commerce Users
  • China’s Mobile E-Commerce Users by Age Groups
  • E-Commerce Users and Short Video Users by Age Groups
  • China’s Unmanned Supermarket Prediction

Section 2: B2C E-Commerce Market

  • China Online Retail B2C Market
  • Shares of China’s B2C and C2C E-Commerce
  • China Online Retail B2C Market Prediction
  • Shares of China’s B2C E-Commerce Providers by Revenues
  • China Online Retail Market: Mobile vs. PC
  • China Online Retail B2C Market Share by GMV

Section 3: Cross-border E-Commerce

  • Transaction Value of China Cross-border E-commerce and Overall E-commerce
  • Shares of China’s B2B and B2C Cross-border E-Commerce
  • Shares of China’s Import and Export Cross-border E-Commerce
  • Annual Transactions of Cross-border Export E-Commerce Market in China
  • Top 5 Places in China by Cross-border Export E-Commerce Retail Transactions
  • Top 10 Most Downloaded Cross-border Export E-Commerce Chinese Apps
  • Annual Transactions of Cross-border Import E-Commerce Market in China
  • Quarterly Transactions of China’s Cross-border Import Retail E-Commerce
  • Forecast of Annual Transactions of China’s Cross-border Import E-Commerce Market
  • Top 5 Places in China by Cross-border Import Retail E-Commerce Transactions
  • Number of China’s Cross-border E-Commerce Users
  • China Cross-border E-Commerce Users by Age Group
  • Market Shares of Cross-border Import Retail E-Commerce Platforms (B2C)
  • Market Shares of Cross-border Import Retail on Comprehensive E-Commerce Platforms
  • Market Shares of Cross-border Import Retail E-Commerce Independent Platforms
  • Cross-border E-Commerce Platforms that Chinese Haitao Buyers Used during “618”
  • Frequency of Chinese Buying through Haitao
  • Reasons for Chinese Buying through Haitao
  • Preferred Vendor Origin Countries for Chinese Haitao Buyers
  • Chinese Haitao Buyers’ Attitudes to Overseas Brands
  • “Have you ever bought through Haitao before 618?”
  • Online Shopping Expenditure in China
  • Percentage of Online Shoppers Buying Products through Haitao at Least Once Per Month by Category
  • Use of E-Commerce Platforms for Cross-border Purchase
  • Primary Approach by Retailers to Increase Sales in China by Country
  • Percentage of Retailers that See China as an Attractive Opportunity by Country/’Level of Satisfaction with Current Level of Online Sales to China by Country
  • Main Sales Channels of Retailers in China/Percentage of Retailers Satisfied with Online Sales in China by Main Platform
  • Top Independent Cross-border E-Commerce (CBEC) Apps by Penetration Rate
  • Average DAU of Top EBEC Apps
  • Top 10 CBEC Apps by Penetration Rate
  • Average DAU of Top Overseas E-Commerce Apps

Section 4: Tmall Global

  • Tmall Global New Customer Repeat Purchase Frequency
  • Tmall Global Different Categories Sales Value
  • Tmall Global Different Consumer Groups
  • The changing consumption level of Tmall global consumers
  • Tmall Global Customers of Consumption Upgrade by Sales Value
  • Generation Distribution of Tmall Global Customers

Section 5: E-Commerce Mobile Apps

  • Top 10 Comprehensive E-Commerce Apps by Penetration Rate
  • Average DAU of Top Comprehensive E-Commerce Apps
  • MAUs of Comprehensive E-Commerce Apps
  • Profile of Comprehensive E-Commerce App Users in China
  • Top 10 Fresh Food E-Commerce Apps by Penetration Rate
  • Average DAU of Top Fresh Food E-Commerce Apps
  • MAU & Penetration Rate of Hema
  • Top 10 Secondhand E-Commerce Apps by Penetration Rate
  • Average DAU of Top Secondhand E-Commerce Apps
  • Age Group/Purchasing Power of Xianyu App Users
  • Top 10 Secondhand Car Trading Apps by Penetration Rate
  • Average DAU of Secondhand Car Trading Apps
  • MAU of Main Social E-Commerce Platforms: App vs. WeChat Mini-Programs

Section 6: E-Commerce Advertising

  • The Number of In-app Advertisements: E-Commerce Apps vs. Non-Gaming Apps
  • Shares of E-Commerce Apps by the Number of In-app Advertisements
  • Shares of Apps by the Number of In-app E-Commerce Ads
  • Shares of Mobile Apps by In-app E-Commerce Ads
  • Types of Mobile Apps by In-app E-Commerce Ads

Section 7: B2B E-Commerce Market

  • China Online Retail Market Structure Prediction
  • Revenues of China’s SME B2B E-Commerce Market
  • Transactions of B2B E-Commerce Market in China
  • Shares of China’s Online Retail Transaction Service by Revenues
  • Revenues of B2B E-Commerce Market in China
  • Market Shares of China’s B2B E-Commerce Platforms
  • B2B E-Commerce Marketing Funding Overview
  • China B2B E-Commerce Funding by Total Amounts
  • Funding Frequency of China’s B2B E-Commerce by Industries

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